A landing page is a standalone web page where a visitor is brought to after clicking on a link or an ad. Unlike a website where there are multiple links and connections directing you in all different ways, landing pages have a single goal or focus. That single focus is called a call to action.

Landing pages provide many benefits to your business’s website such as help drive traffic, improve your SEO, and build your brand. 

To drive traffic, a landing page will attract new visitors that don’t exist on your email marketing list. They can even make it easier to track and analyze visitor actions. Landing pages help build your SEO by optimizing the user experience when visiting a site. Especially for the first time. And they assist in building your brand by bringing awareness to your company and construct credibility

SEO (search engine optimization) is the process of improving the quality and quantity of website traffic. By having landing pages, they bring in customers where data can be recorded, more potential clients can be added to the email list, and can offer continuing customers more benefits. 

Landing pages optimize a user’s full experience while also optimizing to full SEO capacity. These pages cover a number of niche areas, focusing on each niche personally. Landing pages are the best information for these niches, directing calls to action to search engine visitors. 

They also help catch more visitors, too. When a page is dedicated to a specific keyword category it can be leveraged to capture longtail searches. Landing pages aim to turn certain content pages into major portals for keywords that work both for search engines and users.

Landing pages are the connections to what aids in raising awareness for what your business has to offer. Nearly 70% of B2B companies use landing pages to generate new sales leads. But how do landing pages promote support to your business?